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KILL M.N.K.N.D. is an eco-based clothing line with a completely selfless approach to saving the planet. It takes the viewpoint that mankind, including oneself, is truly the planet’s worst enemy and is undeserving of its incredible beauty and nourishing richness. In essence KILL M.N.K.N.D. puts our beautiful Mother Earth first and foremost with the idea that, "the sooner the planet is free of the parasitic creature known as Man, the better off it will be and the more it will flourish."
This is not a philosophy based on hate or war consisting of man against man with some sort of genocidal agenda, but rather a celebration of our Mother Earth taking herself back and going through her natural cycles and cleansing processes. This consists of all natural disasters such as: asteroids, earthquakes, volcanoes, tsunamis, floods, landslides and any other forces of nature in the universe in or beyond our control, including war and pollution. One must remember that man is as much a part of nature as anything else, although man can be an ugly part.
The core idea of KILL M.N.K.N.D. is to take much better care of the planet, which in turn is equivalent to taking better care of each other and ourselves, and to embrace any “impending doom” as a beautiful natural event.
Mankind has this arrogant, disgusting attitude that we are the prime, dominant species of the planet and speak of the end of mankind as though it is the end of the world... well it isn't. The world will go on without us, and quite frankly, will most likely do much better without us here.
Man’s primitive, ape-like mentality of putting value on shiny things such as diamonds or gold and placing prestige on how much you have or how big your home is, translates into "CONSUMPTION, CONSUMPTION, CONSUMPTION" and it is undeniably destroying this planet.
So when you look to the skies and see that huge meteor racing towards the planet, or look to the seas and see that massive wave racing towards the shore, or feel the Earth shake beneath your feet; remember to think positive and see the beauty in what you are experiencing and consider yourself lucky to be a part of such a magnificent event, because it will do you no good to fight or resist it.
Life is a gift that comes with few guarantees; consider yourself lucky to have lived at all. Pain, fear, and suffering are often a part of it and, if you can see the beauty in these things, you can see the beauty in all that is Nature.